Australia - Brown years: 1923-1939.
Ordinary rate transmission form: AB-TO-7.
General characteristics:

Heading and notes: Form number T.G. 41.
Message area: 35 boxes in 7 lines.
Reverse side: 7A and 7B have three advertisements.
7C and 7D have one advertusement.
Printed in black.
Colours (text & form): Black on cream.
Size of form overall: 125 × 205 mm (slight variations).
Distinctive characteristics of the form:

Carbon copy of a message sent on 8 November 1933.		 AB-TO-7A.

Characteristics:

  • TELEGRAM in thick letters covering 29 mm;
  • 4 lines under TELEGRAM;
  • the two lines of text at the base are separated by two dotted lines for sender details;
  • no schedule number or printing date.

 
AB-TO-7A (reverse side).

There are three advertisements two of which are unboxed :

  1. Is the Telegraph Service ...;

  2. Extension Telephone (no S).

  3. Air Mail Expedites Delivery of Postal Matter.

Printed in February 1933.		 AB-DO-7B.
  • TELEGRAM in thick letters covering 42 mm;
  • 5 lines under TELEGRAM;
  • TO is in italic font;
  • advertisement for TELEGRAPH! in LLC box finishes with "Please turn over"
  • the two lines of text at the base are under two dotted lines for sender details;
  • schedule number is in "STAMPS" box and continued in the lower right corner.

 
AB-DO-7B (reverse side).

There are three boxed advertisements:

  1. Send a Telegram...;

  2. Extension Telephones
    (cost now based on the number of extensions);

  3. The Prompt Delivery of ....
 

Printed in December 1933.		 AB-TO-7C.
  • TELEGRAM in thinner letters covering 33 mm;
  • 5 lines under TELEGRAM;
  • TO is in plain font;
  • advertisement for TELEGRAPH! in LLC box finishes with "Please turn over"
  • the two lines of text at the base are under two dotted lines for sender details;
  • schedule number is in "STAMPS" box and continued in the lower right corner.
AB-TO-7C (reverse).

There is only one advertisement and it is printed in black and it fills the entire reverse side.

This advertisement has:
  • a Hermes logo in black and printed within a circle.
  • wording for "ATTRACTIVELY COLOURED AND APPROPRIATELY DESIGNED ..."

    • All advertisements recorded for this form are single in the same format shown here. Other advertisements include:

    • Attractively coloured and appropriately designed ...;
    • A Telephone costs you....
    AB-TO-7D
    Printed in November 1934.    		 AB-TO-7D.

    Used but details not recorded.

    Characteristics:

    • TELEGRAM in thin capitals covering 34 mm;
    • 5 lines under TELEGRAM;
    • advertisement in LLC box just says "Please turn over"
    • the two lines of text at the base are under two dotted lines for sender details;
    • schedule number is in "STAMPS" box and continued in the lower right corner.
    AB-TO-7D rev AB-TO-7D (reverse side).

    Single advertisement printed in black. Has round frame for Hermes.

    All advertisements recorded for this form are single in the same format shown here. Other advertisements include:

    • Attractively coloured and appropriately designed ...;
    • A Telephone costs you....

     

    Details of use and rarity.

    Form
    sub-number    		 Schedule number Earliest recorded date Rarity rating
    TO-7A None 8 November 1933 - copy of a lettergram to Melbourne. RRRR
    TO-7B Sch. C. 917/2.1933
    P.259/2.33. - 372.    		 Undated - see above. RRR
    TO-7C Sch. C. 1054. - 12/1933
    P.259/2.34. - 79.    		 7 May 1936 probably sent to Clunes from Creswick, Vic. RRR
    TO-7D Sch. C. 1237. - 11/1934
    P.445/11.34. - 5375.    		 Undated - see above. RRR